Bad Design Artist Statement
![Picture](/uploads/2/6/5/2/26522213/2142748.png?461)
For this assignment I was told to create a bad poster design breaking six key elements and principles of typography. The first thing I did was choose what type of event my poster was going to advertise [concert], put all of the information that I needed to state on it (including time, place, band name, cost, where to get tickets and sponsors), and found a picture of the band.
I then blew up the picture so that it took up the whole page, becoming stretched and blurry in the process. Next I found a second picture of the band in a completely different place playing with a ball, a picture of where the concert was being held, and a picture to represent who was sponsoring the event, thus breaking a main rule of design, using more then one picture. The second principle of typography that I broke was contrast. There were no noticeable differences between elements, and there is no particular direction that the poster forces your eyes to follow. It was just a complete mess, of writing, pictures, and unneeded logos all over the place. Third disregarded rule of design ignored was proximity. All of the text is spaced out unevenly in a way that even reading the poster from top to bottom is confusing as the information given is all over the place. You don’t quite know what the poster is even for until you read every piece of information over and over a few times before you can piece it together. The poster doesn’t even state that it is for a concert! Alignment isn’t used throughout this poster either. There’s text pushed over to the right, to the left, crooked, sideways, and the name of the band is so close to the side that the first word is separated into two sections by a dash. One of the MAIN RULES in typography is to use no more then two different typefaces in one document. I ended up using way more then two in this exercise, counting an exact amount of seven, not even counting the typefaces used in the pictures that I used for the background including the bingo sign and the Tim Horton’s logo. And last but not least, the legibility was absolutely horrible. I used Edwardian Script as one type of font and could barely read what I knew I had typed, enforcing that fact that if I (the creator) couldn’t read it, then a lot of other people wouldn’t be able to either. Some font also blended in with the background making it harder to decipher, and others were just flipped around so that you had to move your head to actually tell what it said.
I think that after working on other projects to make a bad ad look good, this assignment of having to make an ad of our choice look really bad was quite successful. This project was not only fun, but it also really taught you how to look for the rules of design and if they were used properly or not. I wouldn’t change anything about this project and think it was a great accomplishment.
I then blew up the picture so that it took up the whole page, becoming stretched and blurry in the process. Next I found a second picture of the band in a completely different place playing with a ball, a picture of where the concert was being held, and a picture to represent who was sponsoring the event, thus breaking a main rule of design, using more then one picture. The second principle of typography that I broke was contrast. There were no noticeable differences between elements, and there is no particular direction that the poster forces your eyes to follow. It was just a complete mess, of writing, pictures, and unneeded logos all over the place. Third disregarded rule of design ignored was proximity. All of the text is spaced out unevenly in a way that even reading the poster from top to bottom is confusing as the information given is all over the place. You don’t quite know what the poster is even for until you read every piece of information over and over a few times before you can piece it together. The poster doesn’t even state that it is for a concert! Alignment isn’t used throughout this poster either. There’s text pushed over to the right, to the left, crooked, sideways, and the name of the band is so close to the side that the first word is separated into two sections by a dash. One of the MAIN RULES in typography is to use no more then two different typefaces in one document. I ended up using way more then two in this exercise, counting an exact amount of seven, not even counting the typefaces used in the pictures that I used for the background including the bingo sign and the Tim Horton’s logo. And last but not least, the legibility was absolutely horrible. I used Edwardian Script as one type of font and could barely read what I knew I had typed, enforcing that fact that if I (the creator) couldn’t read it, then a lot of other people wouldn’t be able to either. Some font also blended in with the background making it harder to decipher, and others were just flipped around so that you had to move your head to actually tell what it said.
I think that after working on other projects to make a bad ad look good, this assignment of having to make an ad of our choice look really bad was quite successful. This project was not only fun, but it also really taught you how to look for the rules of design and if they were used properly or not. I wouldn’t change anything about this project and think it was a great accomplishment.